fix_ this_ first
fix_ this_ first
You're working longer hours, making the same money, and wondering if you're cut out for this.
This free 48-page ebook shows you the one thing you need to fix first — before you touch your offers, your marketing, or your business model.
Get Your Free Digital Copy →
Sound familiar?
Everything falls on you. The work never stops. You're working early mornings, late evenings, weekends. You keep switching priorities - podcasts, blogs, ads, funnels, social media - trying to kickstart your business. But nothing seems to work.
The only thing that's growing is your to-do list.
And worst of all, you're starting to wonder: "Am I even cut out for this?"
Here's what most business advice gets wrong:
They tell you to add MORE:
- More tactics
- More automation
- More content
- More hustle
But the real problem isn't what you're doing.
It's how you're spending your time.
You're busy. But you're not effective.
You're working longer hours.
But you're not working on what matters.
This is the difference between amateurs and Pros.
Amateurs work more.
Pros work better.
fix_this_first is a 48-page ebook about turning Pro.
Not "Pro" as in quitting your day job or getting famous. "Pro" as in: clear, consistent, committed.
It covers:
- Why you're stuck in "busy but ineffective" mode
- The 14 small changes that compound into remarkable results
- How to work less and achieve more (without guilt)
- The mindset shift that separates amateurs from Pros
This is the FIRST foundational piece you need to fix - before you touch your offers, positioning, or marketing.
Because your business is a direct reflection of your character.
Fix yourself first. Then fix your business.
This is for solopreneurs, freelancers and micro business owners who are:
✓ Good at their craft, struggling with the business side
✓ Working longer hours without proportional revenue growth
✓ Tired of guru tactics and social media nonsense
✓ Looking for clear and simple systems that actually work
This is NOT for:
- People looking for growth hacks or shortcuts
- Anyone who wants to "10x" or "scale fast"
- Gurus building courses and funnels
About Me
I'm Iain. I help solopreneurs and micro businesses build clear and simple businesses that work.
I've spent years in the trenches - running agencies, building products, working with makers and creators who excel at their craft but struggle with business fundamentals.
My philosophy: You already have everything you need. You just don't know you do yet.
No guru positioning. No social media tactics. No courses or complex funnels.
Just clear systems, analogue craft principles, and the difficult business decisions you've been avoiding.
fix_this_first is based on the frameworks I use with every client I work with. It's the starting point. The foundation.
Get Your Free Copy →
No payment required. No forms. No bullshit. Just click, read, and get to work.
Want more?
Every 3 days, I send ON BUSINESS - a newsletter for solopreneurs and micro businesses who are stuck.
It's 1 email, 3 things, every 3 days. Something I wrote, something I found, & something else. All to help you work on your business. Workshop talk, not stage talk. Practical, direct, no guru nonsense.
P.S. This ebook covers the first foundational piece: turning Pro. But there are 8 more pieces to fix:
- Understand customers
- Establish your offer
- Define your brand
- Craft your message
- Create systems
- Promote your brand
- Close sales
- Deliver more
If you're stuck on any of these, I run 90-minute Clarity Sessions where we diagnose what's actually broken and build a clear roadmap to fix it.