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On Business.

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I wrote a business book.

→ You can have it for free.

On Business. - what I've learned from my years making businesses work.

Digital / Print-at-home.
Alpha version.
Released page by page as I finish it.
Free for early adopters.
Forever.

USE THE PINK BUTTON TO RESERVE YOUR COPY - FREE


WHAT YOU'RE GETTING

In December, I hand-wrote a book. On Business.

It exists. Handwritten. Unedited. Rough.

Now I'm refining it into v1.0 - digital, delivered section by section as I finish each part. You're not waiting for the whole thing. You get it as I build it.

What happens:

  1. I finish a section
  2. You get an email with that section
  3. You read it, use it, give feedback
  4. Repeat until it's done

Your feedback shapes what comes next. This is the workshop, not the stage.

v1.0: Digital / Print-at-home. Free. Limited copies.

v2.0: Printed book. Later.


WHAT IT IS (AND ISN'T)

The book starts with a footnote:

"A few words before we start.

This book is the curation of my personal learnings, and so it's purposely subjective and incomplete.

This is not The Business Book, this is my business book containing my perspectives and opinions On Business.

It contains what I think makes a business actually work.

It's for makers, creators and craftsmen who are trying to make a business work, and it serves as a reflection of what I've learned about the craft from my years working on businesses (both my own and other people's).

I have tried not to draw from the bottomless well of business books, established "best-practices", MBA "insights" and theoretical ideals, but rather approach this from the hard truth of trying to make a living in the real world.

Researching this has been the best part of my work.

Learning through doing the work with people who are actually building a business, not just talking about it.

I hope you find it useful."


WHO THIS IS FOR

Makers, creators, and craftsmen trying to make a business work.

You're good at your craft. You're struggling with the business side.

This is NOT:

  • Theory from business school
  • "Best practices" regurgitated
  • Growth hacking nonsense
  • Another productivity system

This IS:

  • The hard truth of making a living in the real world
  • What I've learned from 15+ years doing the actual work
  • Lessons from building businesses and working with clients who actually build things

WHY FREE

You're an early adopter getting v1.0 as I build it - unpolished, real, in-progress.

Your feedback makes v2.0 (the printed book) better.

Limited copies. When they're gone, they're gone.


ABOUT THE AUTHOR

I'm Iain. I help solopreneurs and micro businesses build clear and simple businesses that work.

15+ years in the trenches - running agencies, building products, working with people who excel at their craft but struggle with business fundamentals.

My philosophy: You already have everything you need. You just don't know you do yet.

This book is what I've learned along the way.


RESERVE YOUR COPY

Free. Digital. Delivered as I finish it.

USE THE PINK BUTTON TO RESERVE YOUR COPY - FREE


P.S. Want more now? Subscribe to ON BUSINESS - my newsletter with 3 things to help you work on your business. Subscribe →

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